SEO Passion

on-page optimization

Are you crawlable?

Creating great content and making your site accessible to web users and search engine spiders goes hand in hand. In order to get as much of your content indexed and linked to as possible, it needs to be highly visible, easily navigated and clearly structured.
There are a number of common ‘build’ obstacles that can affect [...]

Optimizing for keywords

Once you have thoroughly researched your keywords and developed a targeting strategy, you are ready to start weaving your selected keywords into your content. Here are a few tips for consideration:
1. Create order: On-page optimization includes making the structure of your site clean, easy to navigate and highly visible (through correct code, links and meta [...]

Is your content traffic worthy?

Before you start optimizing your site and adapting headlines, text and so forth to accommodate your keywords or increase accessibility, it is worth standing back for a moment to ask yourself whether your content is truly interesting or authoritative.
 
Optimizing a website is inextricably linked with the production of high quality content. You need to give [...]