When you first decide it is time to optimize your website, it can be quite daunting. Linkbuilding is a much debated area of search engine optimization as there are a number of ways to secure external links, and not all of them are approved by the search engines themselves.
This Q&A attempts to answer some of [...]
linkbuilding
A ‘natural’ link structure refers to the mix, and type, of links apparent in your site. The search engines will be suspicious of any sudden addition of large quantities of inbound or outbound links for example. This tends to indicate spamming techniques such as link stuffing as part of a link farm or such like. [...]
One-way, inbound links are backlinks from external sites to your site, and suggest to the search engines that your content is valuable, useful and interesting. Lots of this type of link ensures the likes of Google, for example, give you a greater PageRank and increase your position in the SERPs, not to mention the increased [...]
Getting a reciprocal link is basically a link exchange or trade between you and another website. It is quite simply a case of contacting another webmaster and asking to swap links. The likes of Google, award this type of link with less authority than an inbound link as it is easier to do and gives [...]
Linking to another site with no return or exchange is popularly misconstrued as a pointless exercise. However, not only are outbound links important in making your link structure appear natural, they are valuable for the search engines in terms of helping establish the theme of your site. Links to authority sites within your theme help [...]
A deep-link is a link from an external site to one of the pages deeper within your website i.e. not the homepage. The more links you have to different pages in your site, the more likely the search engines are to view your content as relevant and valuable. If all the links point to your [...]