SEO Passion

Having established the most profitable keywords for your business by analysing your product, the competition and search potential of relevant keywords, the next stage is to optimise your site for those keywords and phrases.

On-page optimization refers to the process of making your web pages visible to the search engine spiders, whilst remaining relevant and valuable to the web user. In this section we explore the on-page variables that are crucial to effective SEO.

Starter for 10: Is your content traffic worthy?

In combination with the optimization or ‘upgrade’ you are about to give to your site, it is worth taking a moment to look at your existing content to assess whether it is honestly something that web users will find valuable. If not, the search engines won’t rate you either. Take a look at a few tips to help you create ‘linkable’ content.

Featured Article: Optimizing for keywords

This featured article summarises what you should look out for when optimizing your website for the keywords and phrases that you have decided to target. Includes snippets of advice on good practice as well as the pitfalls to be avoided.

 
 

Nuts and bolts: Are you crawlable?

There are some very simple factors in web build and maintenance that can affect how search engine friendly your site is. Learn about some of the most common problems that make a site uncrawlable or invisible to the search engine spiders.