SEO Passion

Link popularity is a term that refers to the number of links you have pointing to your site; the more popular your site, the more visible and important you are to the search engines.
 
Building links internally and externally is vital to the successful ranking of your website. Strengthening your site with internal links is easy as it’s completely within your control. Adding a good structure of links that take a spider deeper into your site will ensure more of your pages get indexed.
 

Building external links is a little more time-consuming. While a high quantity of links is important, they also need to be of high quality in order to lend maximum strength to your site. Lots of weak links from poor, irrelevant sites are frowned upon by the search engines and could earn you a penalty or ban.
 
This part of SEO Passion aims to provide advice and insight as to what constitutes a good linkbuilding strategy and examines the techniques that can be employed to achieve this.
 

Focus on: Linkbuilding Q&A

Here, we provide answers to some basic queries webmasters face when venturing into the world of search engine optimization, and more specifically linkbuilding, for the first time.