When you first decide it is time to optimize your website, it can be quite daunting. Linkbuilding is a much debated area of search engine optimization as there are a number of ways to secure external links, and not all of them are approved by the search engines themselves.
This Q&A attempts to answer some of the most commonly asked questions regarding linkbuilding in SEO.
What is a natural link structure?
How do I get inbound links?
What’s a reciprocal link?
Why bother with outbound links?
What is deep-linking?