SEO Passion

Choosing the right keywords is crucial to the success of any website optimization. It is important to remember that when you’re starting out, your site does not have the heritage and strength of other sites that have been on the web for some time. Attempting to compete on the same keywords as an established website or brand in the early days could be fruitless, even if all other aspects of the SEO process are present and correct.

Use this section to learn more about keyword research, how to choose keywords appropriate to your business or service, how to optimize your site for selected keywords and more.

 

Keywords from scratch: Search process

Discover how less frequently used search terms, known as tail terms, can deliver more business than competitive core terms. Includes an explanatory search process model.

Feature: Selecting your keywords…

Take a look at some tips and advice on how to identify and select the most appropriate keywords for your business.