One-way, inbound links are backlinks from external sites to your site, and suggest to the search engines that your content is valuable, useful and interesting. Lots of this type of link ensures the likes of Google, for example, give you a greater PageRank and increase your position in the SERPs, not to mention the increased traffic generated by those linking to you.There are a number of ways you can generate backlinks.
Unique content: Having highly interesting or entertaining and original content will encourage natural referrals in the form of links. Similarly, useful tools and widgets will do the same thing. And when it comes to content, the more the merrier and update regularly to ensure more visits from the search bots.
Permanent articles: Offering to write an article about another site/product etc and publishing it on your blog or site can be an effective way to generate inbound links. You can also offer to write content for another site in exchange for a link. This is good for reputation building within your own area of expertise and can help establish you as an authority on a subject, which will ultimately draw out more links as your profile grows.
Permanent directory links: These are weaker links as search engines have realised that they are very easy to get and, therefore, they place a low value on them. However, inbound directory links serve to create a bit of ‘noise’ for your site and also help make your link structure look natural. There are still some sector-specific directories that can lend some strength to your site so it’s worth taking a look at the various options.
Blog directories: Similar to the above, you can submit your blog to a blog directory for free. This will give your blog more exposure and linking back to your site will help increase your PageRank.