SEO Passion

There is a lot of mystery that surrounds SEO practice. A client employing an SEO company may well be achieving some great positions in the search results but may not always know how they got there. This is where it pays to know a little about SEO techniques, because the benefit gained by a briefly inflated rank is far outweighed by the price of receiving a penalty or ban from the search engines.

This section covers the do’s and don’ts of SEO technique, describing what consitutes bad practice, how to spot it and how to avoid slipping into bad habits.
 

Feature: Black hat vs white hat SEO

The principle of bad vs good SEO technique; explore the difference between practice that is approved by the search engines and that which could earn you a long term ban.

Play fair: Don’t get banned

This article looks at reasons why you may, unwittingly, get penalised by the search engines and what steps you can take to rectify the situation.