Before you start optimizing your site and adapting headlines, text and so forth to accommodate your keywords or increase accessibility, it is worth standing back for a moment to ask yourself whether your content is truly interesting or authoritative.
Optimizing a website is inextricably linked with the production of high quality content. You need to give [...]
SEO
When you first decide it is time to optimize your website, it can be quite daunting. Linkbuilding is a much debated area of search engine optimization as there are a number of ways to secure external links, and not all of them are approved by the search engines themselves.
This Q&A attempts to answer some of [...]
Linking to another site with no return or exchange is popularly misconstrued as a pointless exercise. However, not only are outbound links important in making your link structure appear natural, they are valuable for the search engines in terms of helping establish the theme of your site. Links to authority sites within your theme help [...]
A deep-link is a link from an external site to one of the pages deeper within your website i.e. not the homepage. The more links you have to different pages in your site, the more likely the search engines are to view your content as relevant and valuable. If all the links point to your [...]
The following diagram provides a snapshot of a web user’s search methodology and demonstrates how less frequently searched terms can actually yield a better return on investment than the more competitive core terms. This is largely due to their proximity to the purchasing decision.
Web user search process
At the earliest stages of web search, very broad [...]
SEO, standing for Search Engine Optimization, is an internet marketing practice through which a website is made visible and relevant to the search engines in order to drive more, high quality traffic and therefore, paying customers to that site.
From the top
When a web user enters a search query into search engines such as Google, Yahoo, [...]