SEO Passion

S.E.O, So Easily Overlooked? SEO, or Search Engine Optimization, has perhaps never been such an important function in the marketing toolkit. Yet it is surprising how few websites are effectively optimized for the search engines despite their ever-increasing power to make or break an online business.

 

Searching a giant

Take Google for example. Currently, it is claimed that there are around 300 million searches performed on Google’s search engine every day. Now get this, over 42% of the people performing those searches will use the link listed at the top of the results page. Move down a position and you’ll receive 13% of those searches and so the numbers dwindle the lower down the page you go. Approximately 2% of people searching the web actually make it to the second page.

So, team this information with the statistic that claims approximately 75% of all online transactions begin with the search engines and you have a business case to start optimising your website.

 

 
 

Demystifying SEO

But what is search engine optimization and how does it help? SEO experts often make it sound like a dark art when it’s actually fairly straight-forward. It is, in fact, a scientific and highly measurable mix of variables brought together to cost-effectively deliver strength and therefore, web traffic and paying customers, to your website.
 
Time to learn more?

In this site, we aim to add clarity and explanation to the practice of search engine optimization, dispelling some popular myths and shedding light on the processes that are involved in SEO strategy and execution. Read on to learn more…

 

Search: What is SEO?

Here we offer a simple description of what constitutes SEO and how it serves to positively influence your bottom line.